Become a Paty Brand Ambassador

We're looking for families who genuinely love Paty.

Our Brand Ambassador Program brings together moms and families who love sharing the sweet, everyday moments of childhood while helping introduce Paty to new families.

Our ambassadors receive Paty pieces each month in exchange for authentic photo and video content featuring their little ones.

what you'll receive:

01

Monthly Paty

Receive a curated Paty outfit or product each month.

02

AMBASSADOR CODE

Share your personal Paty code with friends, family and followers.

03

OPPORTUNITIES TO EARN MORE

Exceptional participation and performance can unlock additional product, complimentary monogramming, commission opportunities and more.

04

A PLACE IN THE PATY COMMUNITY

Be considered for special campaigns, studio shoots, new collections and other Paty opportunities.

What we ask from you.

EACH MONTH, OUR ACTIVE AMBASSADORS SHARE:

1 Feed Photo or Carousel

Bright, clear photography of your little one wearing their Paty pieces, shared to your Instagram feed.

1 Reel or Video

At least 10–15 seconds of video featuring your little one in Paty.

And don't overthink it! We love real moments. Playing on the floor, walking through the garden, snuggling with Mom, getting ready for the day or simply being a baby. Natural, everyday moments are often our favorites.

Original Content

Upload your original, unedited photos and video clips to your designated Paty folder by the end of each month.

Tag + Share

Tag @patyinc and share your ambassador code so your community can discover Paty, too.

Stories are always appreciated and encouraged, but because they disappear after 24 hours, they don't replace the monthly feed photo or Reel/video.

Who we're looking for-

you may be a great fit if...

You genuinely love the Paty brand and aesthetic.
Your little one is approximately newborn to 3 months old when joining the program.
You have an active, public social media account.
You enjoy sharing authentic moments of life with your little one.
Your photography/video is bright, clear and fits naturally with the Paty brand.
You're comfortable sharing original photo and video files with Paty for use in our marketing.
You're responsive, reliable and able to complete monthly content by the deadline.

Grow with Paty.

GREAT PARTNERSHIPS CAN GROW.

Every ambassador begins with our standard monthly program, but there are opportunities

to earn more as your partnership with Paty grows.

We periodically review ambassador performance based on the overall value of the partnership, including:

content quality.

Is your content beautiful, authentic, on-brand and useful for Paty's marketing?

REACH + ENGAGEMENT.

Are people seeing, saving, sharing and engaging with your Paty content?

SALES.

Is your ambassador code helping introduce new customers to Paty?

CONSISTENCY.

Are monthly deliverables completed on time, and are you actively participating in the program?

Ambassadors who consistently go above and beyond may receive additional product, complimentary monogramming, commission opportunities and other special perks.

You do not need to be our biggest seller to be a great Paty ambassador. We value beautiful content,

meaningful engagement, reliability and genuine enthusiasm for the brand, too.

FREQUENTLY ASKED QUESTIONS

Does my Reel need to be professionally edited?

Not at all! We love real, everyday moments. A simple 10–15 second clip that clearly shows your little one enjoying life in their Paty pieces is perfect.

Can a TikTok count as my monthly video?

Yes! You're welcome to use the same video for TikTok and Instagram. We simply ask that it also be shared as an Instagram Reel and that @patyinc is tagged.

Do Stories count toward my monthly content?

Stories are always appreciated, but they don't replace the required monthly feed photo or Reel/video.

What will I receive each month?

Active ambassadors receive a monthly Paty product selection. We'll ask for your preferred pieces and make selections based on availability and current content needs.

What is my ambassador code?

Active ambassadors receive a unique code to share with their audience.

Can I earn additional outfits or commission?

Yes! Additional product, complimentary monogramming, commission opportunities and other perks may be earned based on overall ambassador participation and performance.

What happens if life gets crazy and I can't complete my content?

We understand that life with little ones can be unpredictable! Just communicate with us as soon as possible. Consistent participation is necessary to remain active in the program, but we understand that occasional circumstances arise.

How long does the ambassador program last?

Paty's ambassador program is designed primarily around baby's first year. Ambassador partnerships are periodically reviewed as little ones grow, and we'll communicate with you when it's time to graduate from the program.